I find it unacceptable when a company claims to me that I need their service. For example, on this page, there is an advertisement for the Montana Lottery... I do not need to play it, but the ad tells a story about a man who won big and now has a fancy car. This advertisement is masterful because it takes something that I don't want a part of, and presents it in a way that makes me think it may be a good idea to try out (don't worry, I'm not going to go gamble).
And a claim of my own is that dining account balances that exceed $75.00 should be transferred to the student's signature card account.
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