Audiance Analysis: Martunlutherking.org

When one first comes into the web site http://martinlutherking.org/, one would think that they are entering a website devoted to the great works of Martin Luther King Jr. Looking at the subtitles, one can see that it is a informative website because it states that the website gives, “A True Historical Examination” of Martin Luther King. Like many of these informative websites, it targets students by giving them facts and details about the subject. Though, the website is low in quality, the titles it presents will causes a student to click it to learn more about King. But, at the bottom of the page, in very small font, it gives the producer of the website. A group named Stormfront. A white-supremacist group. Seemingly like a informative site, as stated before, Stormfront, uses its website address and its relatively specific subtitles to give it more credibility. By not giving away its political position straightaway, the website and its maker will show you that the website is a legitimate website. The intended audience is an unsuspecting public. After reading what they have read, the website’s makers will have fulfilled their goals of putting questions about Martin Luther King in people’s minds. From the advertisement at the bottom of the page, it seems that the website has not been updated for half a year, but going to its sponsors website, it is a forum for the White Supremacist group, where individuals post daily.