Real Beauty

Doves Campaign For Real Beauty is a campaign that helps raise money to help young girls and older women to build their self-esteem. With the media being presented everywhere it has their description of what beauty is and not everyone fits that image, we all have flaws and imperfections. With the help of imagery and video they are able to capture a young girl thoughts about her own beauty and what she defines as beauty.

Dove is raising this campaign for girls all over the world, as soon as you enter into their website you can choose your country and the language that is usually spoken there will be presented on the website. The other countries have different web pages once you enter onto their website. For instance in United States the first webpage has the Wall of Beauty, where you can post a picture and leave a comment of what you know beauty is and in Austria it has a video of evolution, showing how we change beauty through Photoshop, and that our perception of beauty is distorted. Although Dove is advertising in different countries, they use different tactics to capture their audience in that area.

The Campaign for Beauty is so essential here in the United States to little girls and adults because they go day to day, looking at what the media presents them such as magazines, billboards, and they have an 'image' of what beauty should be, and it makes girls feel pressured to look and be a certain way. The ironic part to this campaign is that it shows the negative side of girl’s self-esteem. It shows a girl stating how she wishes she were blonde, when she has brown hair. By the end of her experience she is able to accept her natural beauty, and the same goes for everyone else.

The campaign really appeals to Pathos, it has many life changing experiences, and the give the girls chance to feel better about themselves. Girls have the opportunity to write about their feelings about what the think beauty is and what they think about themselves on Doves Real Beauty Wall. Some girls even post short videos of them stating what beauty is. The Real Beauty Wall, is basically a blog for these young women, and helps them feel better by leaving a little testimony of themselves of real beauty.

The campaign has their target audiences, which are mostly younger girls and women. The campaign makes seem as if it is only females who are affected with self-esteem issues, because its what they mainly show on their webpage is girls with self-esteem issues. When its clear that males have self-esteem issues too. This limits their audience.

Doves Campaign For Real Beauty helps in every little way that they can to help someone’s self-esteem rise and you can tell through the tone of their videos and messages. The campaign’s website has tips and helpful advice to help you out in your self-esteem issues. Doves campaign really sets the caring tone through this way.

This campaign is making a difference to young girl’s and women lives and perspective on beauty. It helps them realize what true beauty is and helps them accept their own. Helps them care less about the media and focus on what true beauty is and that is themselves.