dove campaign

I think the overall rhetorical purpose of this is to readdress what constitutes beauty. The idea of beauty is in the hands of peers and dove wishes to address this subject. They hope to inspire trust and understanding of all women, which will in turn, sway them to buy dove products. I thought the text was very effective because of its subtle flattery of how all women out there are beautiful. I think that it has a great deal of kairos, especially because of models’ thinning throughout the fashion industry. Now is a time in history where “different” is accepted and sometimes even exalted above the ordinary.

The blue theme of the page. Almost signifies the openness of a mind to new ideas or freedom of thought. Also very ethos appealing due to the soft hue. Works positiviely to draw the audience in by showing the carefree feeling of being accepted as beautiful. Also the blue shows the cool and calm idea of truth, which they are convincing the viewers of .The white as a background is the ultimate sign of purity and peace. Also, ethos due to the soothing aspect of the white space, which helps draw attention to main objects on the page. It helps viewers focus on the blue objects of importance. The two combined create cleanliness and an idea of simplicity.

The blue image of the world shows how universal beauty is, and that dove is accomplishing something international. This type of unity that a buyer would feel is logos; that you are participating in something greater than yourself. Does a good job of showing buyer that dove is more than just beauty products.The “dove self-esteem fund”, this is one of two phrases on the clean page. The dove corp shows that not only is the image and opinion of beauty on the brink of change, but that through changing and accepting many kinds of beauty, self esteem around the world will increase;a worthy cause for a few dollars.

Next there are the pictures grouped in three sections. Another good use of space: threes. The first is of two women, one old one young, perhaps mother daughter. They are hugging, which assumes that if esteem and beauty are high, positive relations will be. Another mix of pathos and logos. The next pictures are of two young girls. Both of diverse ethnicities, and in plain clothing. This is to depict to the viewer the importance of helping those in need, and challenges them to see the beauty in everyone, even simple, cute girls such as presented. The other text on the page is “campaign for real beauty worldwide”. The use of the word campaign shows that it is a cause to be fought for. Real beauty worldwide is implying that we don’t see everyone in the world as beautiful, and addresses this issue to the viewer to breakdown that bias and help others to feel beautiful by donating.