We live in a world that is run by computers. Everyone in this country comes across a computer run object at least once a day. So it shouldn’t be a surprise that the internet is fast becoming one of the most popular ways of communicating, advertising, and scamming other people. In order to reach more people and sell more products, businesses have taken to advertising on the internet. This is how website owners make their money, by selling advertising spots on their website. The more popular the website the higher the cost to advertise your product on it. With this in mind, You Tube has become a popular advertising tool because it costs nothing to upload a video on this site. Therefore some companies have uploaded series of videos all about their product. One such company is blend Tec. Blend Tec has a series called “Will it Blend” on You Tube and also on its own website www.willitblend.com. The will it blend series convinces its viewer that the blend Tec blender is the best blender out there by using humor, style, tone, and many more tools of rhetoric.
On the website willitblend.com, Tom Dickson stars in the series “will it blend”. The site was founded in 2007 and is a link off the blend Tec website. This attracts people who are looking to buy a blender to this particular site. The potential buyer is then shown all the random things that a blend Tec blender can blend. This show how durable they are and how reliable in hope that the viewer will then be sure of their decision to buy this particular blender.
The target audience for this site is anyone who likes to view cool things. The website holds your attention from the very start by using dry humor. Before every episode, Tom Dickson repeats the question “will it blend?” He then proceeds to blend an assortment of household items such as a coke can, an ipod, and some marbles. Basically if the company can make you believe that a blend Tec blender can blend anything then you will automatically want to buy one.
I belive that the company is effective at reaching their audience because this website is connected to the Blend Tec main website, where you will get your serious buyers, and it is also connected to the popular website You Tube, where you will get viewers who could potentially be buyers. You tube has a variety of different people on it at any one time. So in order to reach the maximum amount of those viewers, the company had to use a variety of different tool and appeals.
One of the main appeals that is used is humor. Tom Dickson uses dry humor by cracking jokes the entire time the blender is running. This appeals to the audience and captures and holds their attention the entire episode. Humor works well in this situation because the viewer will just watch one episode and then will want to watch all of them just to see if there is anything this blender can not blend.
Another tool that is used is the font. Although many people do not even think of this as a tool, it is. The “Will it Blend” website uses big bubbly fonts to make the page more pleasing to the eye. If the entire page was filled with time New roman font and just listed out the items the blender could blend, then the company would probably lose a lot of its clientele because the site initially looked boring. Instead the company used bright colors, happy fonts, and short paragraphs to create the feeling of excitement about this blender and to make the site look less daunting to read. This tool works because from the very first glance of the website, the viewer is captivated and wants to learn more about the blender, so they start to click around on the site.
This website also uses the tool of Tone. During each episode Tom Dickson has an excited tone when he is speaking about the blender and what it can do. This keeps people watching the entire episode justb to see if maybe this time the blender might not work. When people watch the entire episode, this helps the company to achieve their goal of selling more blenders because the viewer then will know of the power and quality of the blend Tec blender and will want to buy one.
This site is kairotic for its time because blenders are always useful. People will always want to buy a blender because they can be used for so many of your kitchen needs. Every newly married couple buys a blender. Anyone can run across this website off of youtube which is another big hit with people of all ages. This is a website that will attract all ages because of the funness of the series.
I liked the analysis of how it reaches it's audience by using two separate websites. Very good point.
ReplyDeleteOverall I think it is very well organized and laid out. You hit the main tools in a solid way.
Suggestions:
The last sentence of the conclusion is great, but you might try to find a different word than funness.
You might include a little more analysis of the logic they use. You mention it here and there, but you don't have much specifically for that.
Very well put together. I actually went to the site and was convinced enough to at least check the price.... yeah 400 for a blender is pushin it... but cool site