The health care plan video, posted by the Organizing America Foundation, speaks out to Americans who can't afford health care. It highlights the positive objectives of this reform and gives the listener an overall feeling that the plan is good. The Democratic party is trying to work with the Republicans in changing our "broken system", thus making this video appealing to many Americans.
The intended audience of Obama's video are Americans who can't afford health insurance and need medical coverage. Obama refers to Americans who go into debt because of disease or loose insurance because of sickness, thus making this plan applicable to a large part of America. The Goal of the website and the video is to raise awareness and potentially gain support for the issue.
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