Friday, October 2, 2009

Audience Analysis: J. K. Rowling official website

The website that I have chosen to analyze for the Audience Analysis is the J. K. Rowling official website. I think the website is reaching out to all the people who love to read and who love the world of magic and mystery. Her page makes us imagine her as she sat while she wrote the books; it is making the reader imagine where her inspiration comes from. I believe that her site was specifically set up like this to make people more interested. I personally find it fun when I am looking for things that are there that I don’t necessarily think are there. This brings an element to her page that intrigues her readers. You get to scroll over the screen and find the hidden magical parts of her website. This page is an overall fun and interactive page keeps the audience wanting to come back for more. She does the same thing with her books; she keeps them fun and draws you into them so that you keep coming back for more.

www.jkrowling.com

7 comments:

  1. So what type of things does she write on her site that is so intriguing? What about her writing makes you imagine her sitting there writing it?

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  2. Is there a certain age group targeted? It seems like an 'interactive site' might be for children

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  3. Who is her target audience? Most people have a specific person in mind when they make a website or write something.

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  4. It's not her writing that makes you think about what it might have been like when she wrote the book, but the designs on the page. It is a bird's eye view of a desk that is covered in stuff from note books to paperclips. It is cluttered and interesting to look at and imagine that she probably sat at a dest just like that when she wrote the books.

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  5. For her target audience I don't think there is a specific age group. It is more for the people who enjoy her books, which are people of all ages. I can imagine a child sitting down and enjoying the page because of the different things they can find on the page and how some things have links and others don't. I can also imagine someone like my grandma, who liked the books, sitting down and thinking about why a particular object on the site. Like why gum wrappers and not candy?

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  6. I agree with Alex La. When I visited the site, it seemed like it was targeted to younger kids.

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  7. I agree with most of the people who have commented on this post. I don't think most people would be able to navigate through the interactive site because it just seems to complex, even if it isn't. The text only version is not aesthetically pleasing either. A person who is not a fan of J.K. Rowling and her books, who happens to come across her website would not be satisfied.

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