Bridal Guide :)

http://bridalguide.byu.edu/bridal_guide/

The beautiful woman in a white dress and colored flowers immediately catches your eye as you walk by. You stop in the hallway and pause; you pick up the magazine and flip through it. Seconds later, you realize what you are doing and put the magazine down almost embarrassed.

There is so much emphasis on marriage right now. Returned missionaries, freshman girls - it's the hot topic! And almost everyone wants to get married so you can't help but be a victim of advertisement. In fact, my roommates picked up this edition of "Bridal Guide" just last week. We looked through it together and said what kind of dresses we would like, what style of ring, what wedding colors we would have. The magazine appeals to the audience from the very cover! I think the subject of the magazine is really what makes the relationship between the writer and the reader. The writer knows what engaged couples are looking for, (cake styles, photo shoots, best kind of ring, etc) so the write knows how to "manipulate" the audience. Each aspect of kairos is used: ethos is assumed because of the consistency and validity of the Daily Universe, pathos is used because marriage is on a lot of people's minds, and logos is used by showing the different kinds of dresses, what kind of cake style you would want a why, how to have a good wedding party, etc. I thought this magazine was interesting to me personally. Call me a victim of advertisement.