Thesis: Despite the apparent loss of revenue generated from movies due to piracy and illegal downloading, the benefits of new media on Hollywood outweigh the costs.
1. What most people know
a. The Film Industry has suffered from the Internet
b. Box-office success has gone done – Statistics (Smith, Michael)
c. Movies can be viewed online now
Hulu is the second-most viewed video site (to YouTube)
d. Piracy and illegal downloading has been a huge issue for a couple years now, and it still hasn’t really gone away. (Wray)
2. Hollywood would be wise to take more advantage of the internet and the file sharing it offers
a. There are long term benefits to shifting the market from out of theater movie purchasing from DVD’s to the internet
b. Netflix is one example of success of viewing films through a new medium
(Currah)
3. Critics
a. The Internet brings everyone together
As a result communication goes up
Peer reviews become more relevant
b. Sites such as Rotten Tomatoes and Metacritic has become the focus of film criticism
Rotten Tomatos even works in conjunction with Twitter for movie reviews. (Cieply)
4. Marketing
a. The Internet has revolutionized advertising
Facebook, Hulu, Twitter
- Twitter has shown some correlation between twitter activity and box office success (Hampp)
- Although one might argue that online feedback is more reflective on the quality of the movie rather than influential, that is most likely not the case.
- In fact, Twitter activity was used by some firms to predict opening weekend movie sales. (Hampp)
b. Hulu has become one of the most visited sites on the net
Provides a bunch of movies and trailers to every upcoming film
c. The producers of Paranormal Activity launched a web campaign to get people interested in the movie (Labrecque)
It worked! (Warren)
5. Conclusion
Hollywood is already adapting to find new ways to take advantage of the Internet (Wood, Laura)
The Internet is not a hinderance to Hollywood, it can be utilized to make the industry even stronger.
BTW did anyone watch V for Vendetta yesterday? It was the Fifth of November, after all. And if you did, what did you think of the bald Natalie Portman? I think she might even look more appealing bald. Idk. If you look good bald, you'll look good no matter what. I think that should be like a true test of beauty. I keep telling every girl this but they still aren't willing to test it out.
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The great potential for internet use in film marketing is exemplified by Paranormal Activity's success. In fact, as stated by a social media blogger, "the fact that the [marketing] campaign has been very, very Internet — and especially social media focused, makes this story [the film's success] that much more interesting" (Warren).
ReplyDeleteI will never shave my head.
ReplyDeleteYou would never date or marry a bald chick. Admit it.
ReplyDeletethe funny thing is that I actually did watch it... and i'm gonna say that she definitely looked good with the shaved head, but I still would go for the hair... but I guess if i had a chance with natalie portman I would take her however she came, bald or not...
ReplyDeleteParaphrase!
ReplyDeleteThe use of the internet for Paranormal Activity's marketing plan shows a successful new way to advertise a film.
I would totally date a bald girl if she was a cute bald girl. you guys just aren't willing to try new things.
ReplyDelete